Crisis Management Certification (CPD) Course Code: GS-037

A crisis is some incident and emergency event that leads to an unstable, uncontrollable, and hazardous situation in a company, and it happens far more often then we’d like. Any business and any department can face a problem or an emergency, and effective crisis management is the responsibility of people in charge. They should know how to prevent this situation and have an incident response plan. Thus crisis management skills are critical, and our crisis management course can help you to develop them.

In this crisis management certification course, participants will learn how to conduct a risk assessment and identify potential risks at early stages – managing crises before they happen. Besides, they will learn how to see a potentially harsh situation from a multi-stakeholder perspective and act appropriately through emergency response frameworks and an incident response plan. Participants will also review how to make and manage a special team with properly assigned roles and responsibilities, as well as learn everything they should know about reputation crisis management: controlling brand image and reputation, interacting with press and media, and normalizing social media communications. By the end of the course, you will know how to establish and improve organizational resilience, set and exercise clear rules and procedures for handling crises.

This training course will equip you with many useful skills for overcoming a crisis, such as:

• Be able to conduct a proper risk assessment
• Consider various types of crisis management
• Have a step-by-step guide for how to respond to emergencies
• Create crisis management teams dealing with threats
• Deal with stressful problem communications skillfully
• Prevent crises from happening and learn from the mistakes of others

• Business Continuity Manager
• Disaster Recovery Managers
• Emergency Management
• Crisis Management Executives
• Senior Management
• Operations Managers
• Anyone who wants to know how to respond to crises effectively

• Realize what a crisis is and how to deal with it properly
• Adapt a crisis management philosophy that helps you to be prepared
• Learn more about cyber threats and how to handle them effectively
• Consider your responsibility to be ready for a crisis
• Understand the fundamentals of business continuity management
• Master the best collaboration techniques in crisis management teams
• Know how to deal with brand image and reputation during a crisis
• Study the best business cases and apply best practices to your situation
• Bring your organizational resilience to the next level
• Be aware of the essentials of change management
• Immediately apply the learned materials right at your workplace

• Extensive Workbook with Course Materials
• Handouts and other Supporting Materials
• Practical Examples and Various Case Studies
• Quick Reference/Top Tips Guide
• Professional & Experienced Instructor
• Accelerated and Intensive Learning Techniques
• Relationship Building within Course
• Post Course Action Plan
• Index of Additional Suggested Materials
• Course Completion Certificate

• Introduction to Crisis Management
  • Definition of a Crisis
  • Definition of Crisis Management
  • Crisis Management Philosophy
  • Changing world of crises
• Risk Assessment
  • Risk Management Assessment
  • Types of Risk
  • Identifying Risks Early
  • Cyber Threats
• Self-Awareness in Crises
  • Change Drivers
  • Understanding crisis from a multi-stakeholder perspective
  • Assuming responsibility for a crisis
  • Responding quickly and appropriately
• Responding to a Crisis
  • Emergency response frameworks
  • Steps in responding to an emergency
  • Planning for emergencies in advance
  • Creating an incident response plan
  • Business Continuity Management - ensuring continuity of the critical processes of a business
• Crisis Management Teams
  • Developing a crisis management team
  • Assigning roles and responsibilities
  • Collaboration techniques in crisis management
  • Training and coaching of the crisis management team
• Crisis Communications
  • Brand image and reputation
  • Assigning key stakeholders as spokespeople
  • Determining a leader for the crisis communications team
  • Establishing a chain of command for crisis communications
  • Developing holding statements
  • Interacting with press and media
  • Social media communications
• Developing Organizational Resilience
  • Building 'listening and monitoring' systems
  • Developing strong feedback mechanisms
  • Building stakeholder listening posts
  • Advanced contingency planning for crises
  • Fundamentals of Change Management - learn from emergencies
  • How to prevent a crisis from happening again and lessons learned